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Privacy Policy

At aify, privacy is treated with the same seriousness as governance, accountability, and risk.

We work with organisations navigating AI, data, operational complexity, and compliance obligations. That means the way information is handled matters. We are committed to collecting, holding, using, and disclosing personal information responsibly, transparently, and with appropriate care.

This Privacy Policy explains how aify collects, uses, stores, and discloses personal information, and how individuals can access or correct the information we hold about them.

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Who We Are

aify provides AI leadership as a service. We help organisations adopt AI with greater clarity, control, and commercial discipline. Our approach is business-led, governance-aware, and designed for environments where accountability is not optional. aify’s work may include leadership advisory, workshops, governance reviews, use case prioritisation, implementation planning, knowledge management, and practical AI integration across business operations.

The Information We Collect

We may collect personal information that is reasonably necessary for our business activities, including:

  • name
  • email address
  • phone number
  • job title
  • company or organisation name
  • information submitted through contact forms, booking forms, resource downloads, event registrations, or enquiry forms
  • communications and correspondence you send to us
  • website usage data and analytics information
  • other information you choose to provide

Where relevant, we may also collect information connected to discovery sessions, workshops, AI clarity sessions, governance reviews, strategy engagements, implementation planning, and ongoing service delivery.

How We Collect Information

We may collect personal information when you:

  • contact us through our website
  • complete a form
  • download a guide, report, or other resource
  • register for an event, briefing, or session
  • book a meeting or discovery call
  • email or call us directly
  • engage with our website, ads, or digital content
  • interact with us through LinkedIn or other business channels
  • participate in a workshop, review, or service engagement

We may also collect limited technical and behavioural data through cookies, analytics tools, and advertising platforms to understand how our website is used and how our campaigns are performing.

Data We Receive from Third-Party Platforms

We may also receive personal information about you from third-party platforms where you interact with our advertising or content. For example, if you engage with an aify advertisement on Facebook or Instagram, Meta may provide us with information about that interaction (such as lead form submissions or engagement data) in accordance with Meta's own terms and data policies. We handle any such information in accordance with this Privacy Policy.

Information Collected in Connection with Services

In addition to website and enquiry information, aify may collect or receive information in connection with workshops, advisory engagements, discovery sessions, governance reviews, implementation planning, and other service delivery activities.

Depending on the nature of the engagement, this may include business, operational, workflow, documentation, process, systems, or project-related information that is relevant to the services being provided. In some cases, clients may provide access to information needed to assess workflows, identify risks, define use cases, or support AI implementation and governance activities. This reflects aify’s role as an embedded AI leadership and management function rather than a simple software vendor or content publisher.

Why We Collect Information

We collect, hold, use, and disclose personal information so we can:

  • respond to enquiries
  • provide services and manage client relationships
  • deliver requested resources or information
  • schedule and manage meetings, briefings, and sessions
  • communicate with clients, prospective clients, and event participants
  • improve our website, content, and marketing activity
  • understand engagement with our services and resources
  • manage our operations effectively
  • support workshops, advisory engagements, governance reviews, and implementation work
  • comply with legal and regulatory obligations

Use of AI-Enabled Tools and Services

As part of its business operations and service delivery, aify may use AI-enabled platforms, automation tools, transcription tools, analytics tools, workflow tools, and other technology services.

Where these tools are used, aify seeks to apply them in a governed and commercially appropriate way, with attention to privacy, security, access controls, and the nature of the information involved. This reflects aify’s broader approach to AI as a managed business capability operating within guardrails and human oversight, rather than uncontrolled experimentation.

Human Oversight and Governance

aify’s approach to AI is governance-led. Where AI-enabled tools are used in connection with our services, they are intended to operate within defined workflows, guardrails, and human oversight rather than as uncontrolled decision-making systems.

Our role is to help organisations adopt AI with greater control, visibility, and accountability, particularly where operational, compliance, or risk considerations are significant.

Direct Marketing

We may use personal information to send updates, insights, invitations, and other communications related to aify’s services, content, events, and resources.

You can opt out of marketing communications at any time by using the unsubscribe link in the email or by contacting us directly.

aify may use your personal information to send you information about our services, resources, events, and insights that we believe may be of interest to you. This may include email communications and targeted advertising on platforms such as Facebook and Instagram.

You can opt out of direct marketing communications at any time by clicking the unsubscribe link in any marketing email we send you, or by contacting us directly at dave@aify.com.au.

If you opt out of direct marketing, we will continue to send you transactional or service-related communications where these are necessary to our relationship with you.

Where we use advertising platforms such as Meta (Facebook/Instagram) for marketing purposes, your data may be used to match against platform audiences. You can manage your advertising preferences directly through those platforms.

Cookies and Analytics

Our website may use cookies and similar technologies to improve performance, understand user behaviour, and support advertising and campaign measurement.

These tools may collect information such as:

  • browser type
  • device information
  • pages visited
  • time spent on site
  • referral source
  • general location data
  • interactions with ads, forms, and website content

You can manage or disable cookies through your browser settings.

We use the following types of cookies:Strictly necessary cookies are required for the website to function and cannot be switched off.

Analytics cookies used to understand how visitors interact with our website (e.g., pages visited, time on site). We may use tools such as Google Analytics for this purpose.

Advertising and targeting cookies used to deliver relevant advertising and measure the effectiveness of our campaigns. This includes the Meta Pixel (Facebook Pixel), which may collect information about your activity on our website and share it with Meta Platforms (Facebook/Instagram) for the purposes of ad targeting, campaign measurement, and the creation of Custom Audiences and Lookalike Audiences.

By using our website, you consent to the use of cookies in accordance with this policy. You may manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

To opt out of interest-based advertising by Meta, visit your Facebook Ad Preferences or use the Digital Advertising Alliance opt-out tool.

Disclosure of Personal Information

We may disclose personal information to trusted third parties where reasonably required to operate our business, support our services, or meet our legal obligations. This may include:

  • website hosting and support providers
  • CRM and marketing platforms
  • analytics and reporting providers
  • scheduling and booking tools
  • email and communications platforms
  • cloud and document management providers
  • AI-enabled tools, automation services, and workflow platforms
  • contractors, advisers, and service providers supporting our operations
  • legal, regulatory, or government bodies where disclosure is required by law

We do not sell personal information.

Third-Party Technology Providers

aify may use third-party technology providers, including cloud platforms, AI-enabled tools, automation services, analytics providers, and communication platforms, to support the delivery of its services and business operations.

Where appropriate, aify seeks to use providers in a way that aligns with governance, security, operational requirements, and the nature of the engagement. aify’s material also places importance on enterprise-grade tooling, configuration, and data controls in environments where free or poorly governed tools can create compliance risk.

Model Training and Provider Terms

Where third-party AI or automation providers are used, the handling of data may also be subject to that provider’s terms, security settings, and privacy practices.

aify seeks to configure and use such services in a way that aligns with client requirements, governance expectations, and the intended use of the information. Where specific client engagements require additional controls, limitations, or treatment of data, those matters may also be addressed through separate commercial, confidentiality, or service arrangements.

Cross-Border Disclosure and Data Hosting

Some of the technology providers used by aify may store or process information outside Australia.

Where this occurs, aify seeks to assess the operational, privacy, and security implications of those arrangements and to use providers in a way that aligns with the nature of the engagement and the sensitivity of the information involved. This is particularly relevant in regulated environments where governance, compliance, and data handling controls matter.

Sensitive and Regulated Information

aify may operate in sectors where information handled by clients is sensitive, regulated, or subject to additional obligations. This can include environments involving documentation, incident records, workforce compliance, onboarding, audit preparation, or other operational processes.

Where service delivery involves access to or handling of such information, aify seeks to manage that information in accordance with the scope of the engagement, applicable obligations, and appropriate governance, access controls, and handling practices. aify’s sector materials show work across compliance, audit, workforce, finance, participant management, and documentation workflows where accuracy, control, and accountability are especially important.

Confidential Business Information

In the course of delivering services, aify may also receive confidential business, operational, workflow, systems, or process information.

aify treats such information with appropriate care and uses it only as reasonably required to deliver the relevant services, comply with obligations, or support the agreed engagement.

Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

These steps may include administrative, technical, and organisational safeguards appropriate to the nature of the information we hold, the services we provide, and the environments in which we operate.

While we take data handling seriously, no method of transmission over the internet or electronic storage is completely secure. For that reason, we cannot guarantee absolute security.

Access and Correction

You may request access to the personal information we hold about you, and you may ask us to correct information that is inaccurate, incomplete, or out of date.

To make a request, please contact us using the details below.

Retention of Information

We retain personal information only for as long as it is reasonably required for the purpose it was collected, or as required by law.

When personal information is no longer required, we take reasonable steps to destroy it or de-identify it.

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.

Children's Privacy

aify's services and website are directed at business professionals and organisations. We do not knowingly collect personal information from individuals under the age of 16. If you believe we have inadvertently collected information from a minor, please contact us at dave@aify.com.au and we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, technology stack, or operating practices. The latest version will always be available on our website.

Contact Us

If you have any questions about this Privacy Policy, want to access or correct your information, or wish to make a privacy-related complaint, please contact us:

aify

Email: dave@aify.com.au

Phone: 0417 432 990

Complaints

If you believe your privacy has been affected, please contact us first so we can investigate and respond.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.